What is a Content Audit /
A content audit is a thorough website examination. Every piece of content on your site gets inspected, no matter how small or big.
The criteria that it has to meet contain different factors that are essential for a successful website, such as relevance, consistency, keyword optimization, and overall quality. This allows you to know what improvements need to be done in order to make your brand more effective.
A proper content audit is essential before making any plans or changes to the current website. The only way to know where you’re supposed to be going is by knowing where you currently are.