What is Content Marketing?
Content marketing is a form of marketing which balances content creation, distribution, and social engagement. It is aimed at providing the most relevant information for your target audience. Most commonly presented in a form of websites, videos, blogs, infographics and social media contributions.
However, content marketing is not as simple as producing content for your website. You must understand how to create a successful strategy, audit your existing content, create new content that is effective, and most importantly, follow good SEO practices.
A well-executed content marketing strategy will determine what the target audience is, and what pain points they have. You can then leverage that information to gain credibility by producing content that your target audience is looking for. This way, you will not only position yourself as an expert in your field but also will build long-term relationships with your readers.