What is Content Marketing? /

Content marketing is a form of marketing which balances content creation, distribution, and social engagement. It’s aimed at providing the most relevant information for your target audience. Most commonly presented in a form of websites, videos, blogs, infographics, and social media contributions. 

However, content marketing is not as simple as producing content for your website. You must understand how to create an effective strategy, audit your existing content, create new valuable content, and most importantly, follow good SEO practices 

A well-executed content marketing strategy will determine what your target audience is, and what pain points they have. You can then leverage this information to gain credibility by producing content that your target audience is looking for. This way, you will not only position yourself as an expert in your field but will also build long-term relationships with your readers.

The 5 Steps of Content Marketing /

Effective content marketing can be split into five categories – content audit, marketing strategy, content creation, SEO, and content promotion.  Each one is imperative for a successful content marketing campaign. While they perform well individually, together they work like a well-oiled machine.  

When done competently, content marketing becomes an unstoppable force that brings in traffic, builds long-term relationships between your brand and your customers, and most importantly, increases sales.

Content Audit /

To ensure your content is matching with your goals, a thorough content audit must be performed at least once a year. This includes examining the landing pages, newsletters, blog posts, and all the traffic and conversion data that you have gathered.  

Although a lengthy process, a content audit is a crucial first step in successful content marketing. It’s important to understand how your content is performing and where it needs improvement. 

Content Marketing Strategy /

Content marketing strategy is a step-by-step instruction of how to achieve desired content and business goals. You must explore what your goals are, who your audience is, and how you can boost the growth of your brand. 

Then you should study the results of the content audit, competition analysis, and keyword research. This will allow you to see where your brand stands within the industry, and how it can overtake the competition.  

Then, analyze your current and future audience through the creation of buyer personas. Learn what it is they’re looking for, and how you can go above and beyond their expectations. 

Lastly, take this information and develop an effective strategy. This includes setting content goals, creating a detailed plan, and crafting a custom-built editorial calendar.

Content Creation / 

To become a Kung Fu master, you must train every day for many years. It takes tons dedication, consistent work, and perseverance.  

The same principle applies to become the leading brand in your niche. Producing high-quality content on regular basis is crucial for driving up the traffic and converting it to leads. Blog posts, whitepapers, case studies, or e-books. To ensure maximum efficiency and effectiveness, all content should be based on the previously created editorial calendar. It’ll act as a supportive foundation upon which you can build the new content structure.

Search Engine Optimization /

A strong keyword strategy is how your site becomes more accessible to your potential customers. Its application throughout the website and content greatly increases search engine ranking and visibility. This, in turn, drives more organic traffic to your site and builds credibility and authority.  

The most strategic method is to use effective SEO practices by applying them to all content produced. This provides long-term results, which become more and more effective over time. 

Content promotion /

Good content promotion is a critical step for effective content marketing. It allows a much larger audience to reach your expertly crafted content. Without good content promotion, all the work you have done up to this point would be fruitless.

Effective content promotion utilizes multiple outlets for the maximum outcome – such as social media, email marketing campaigns, and many others. You must raise your content above the noise that’s filling your industry and make sure your fresh influential content brings in the leads required to grow your brand. 

Why content marketing?   

According to statista.com, content marketing is expected to turn in 50 billion U.S. dollars in revenue in 2019 alone.  This shows that content marketing is becoming the most effective and sustainable method of expanding businesses. No matter the industry you’re in, content marketing is becoming the most cost-effective and efficient way to bring relevant traffic to your website.  

Inbound marketing, such as content and digital marketing, is how you grow a loyal customer base. People come to you because you provide value. They slowly build their trust in your authority and your knowledge. And then they are ready to become lifelong customers and influencers of your brand. 

Content marketing is a long-term game. It may not produce swift results, but it’ll deliver consistent and measurable growth of your business.  

Content marketing is not a race, it’s a marathon. And it’s always better to run a marathon with the help of ninjas from Nunchuck Marketing. 

To see how content marketing can help your brand, get a free content audit. No strings attached.