What is Content Marketing?

Content marketing is a form of marketing which balances content creation, distribution, and social engagement. It is aimed at providing the most relevant information for your target audience. Most commonly presented in a form of websites, videos, blogs, infographics and social media contributions. 

However, content marketing is not as simple as producing content for your website. You must understand how to create a successful strategy, audit your existing content, create new content that is effective, and most importantly, follow good SEO practices.  

A well-executed content marketing strategy will determine what the target audience is, and what pain points they have. You can then leverage that information to gain credibility by producing content that your target audience is looking for. This way, you will not only position yourself as an expert in your field but also will build long-term relationships with your readers.

The 5 Steps of Content Marketing 

Effective content marketing can be split into five categories. Content audit, marketing strategy, content creation, SEO, and content promotion.  Each one is imperative for a successful content marketing campaign. While they perform well individually together they work as a well-oiled machine.  

As long as each section is done competently, this flywheel becomes an unstoppable force that brings in traffic, builds long-term relationships between your brand and your customers, and most importantly, increases sales.

Content Audit

To ensure your content is matching with your goals, a thorough content audit must be performed at least once a year. This includes examining the landing pages, newsletters, blog posts, and all the traffic and conversion data that you have gathered.  

Although a lengthy process, content audit is a crucial first step of successful content marketing. It’s important to understand how your content is performing and where it needs improvement. 

While every study suggests that blogs increase traffic and conversion for both B2B and B2C business, they need to be done effectively. And the best way to ensure your content is at the level it should be is by auditing your website.

Content Marketing Strategy

Content marketing strategy is a step-by-step instruction of how to achieve desired content goals. We explore what your goals are, who your audience is, and how we can boost the growth of your brand. 

We study the results of the content audit, competition analysis and keyword research. This allows us to see where your brand stands within the industry, and how it can overtake your competition.  

We then analyze your current and future audience through the creation of buyer personas. We learn what it is they’re looking for and how to go above and beyond their expectations. 

Lastly, we take this information and develop an effective strategy. This includes setting content goals, creating a detailed plan, and crafting a custom-built editorial calendar.

Content Creation 

To become a Kung Fu master, you must train every day for many years. It takes tons dedication, consistent work, and perseverance.  

The same principle applies to becoming the leading brand in your niche. Producing high-quality content on regular basis is crucial for driving up the traffic and converting it to leads. Blog posts, whitepapers, case studies, or e-books. Our dedicated team of content creators will produce what is needed to achieve the required goals. 

To ensure maximum efficiency and effectiveness, all content will be based on our previously created editorial calendar. It’ll act as a supportive foundation upon which we’ll build the new content structure.

Search Engine Optimization 

A strong keyword strategy is how your site becomes more accessible to your potential customers. Its application throughout the website and its content greatly increases search engine ranking and visibility. This, in turn, drives more organic traffic to your site, and builds credibility and authority.  

Our strategic method is to use effective SEO practices by applying them to all content we produce. This provides long-term results, which become more and more effective over time. 

This means that, unlike some other SEO methods, our SEO service implementation is an investment into the future of your website.

Content promotion  

Good content promotion is a critical step for effective content marketing. It allows a much larger audience to reach your expertly crafted content. Without good content promotion, all the work we have done up to this point would be practically fruitless. And that would not be ideal. 

Effective content promotion utilizes multiple outlets for maximum outcome – such as social media, email marketing campaigns, and many other. Our marketing experts know how to raise your content above the noise that’s filling your industry. And they make sure your fresh influential content brings in the leads required to grow your brand. 

Why content marketing?   

Because according to statista.com, content marketing is expected to turn in 50 billion U.S. dollars in revenue in 2019 alone.  

Content marketing is becoming the most effective and sustainable method of expanding businesses. No matter the industry you’re in, content marketing the most cost-effective and efficient way to bring relevant(?) traffic to your website.  

This is because outbound marketing (such as interruptive advertising and telemarketing) has lost its competency. People have become immune to brands proving their worth to them when they weren’t asked to.  

Inbound marketing, such as content and digital marketing, is how you grow a loyal customer base. People come to you because you provide useful content. They slowly build their trust in your authority and your knowledge. And then they are ready to become lifelong customers and voluntary influencers for your brand. 

Conclusion 

Content marketing is a long-term game. It may not produce super-fast results, but it’ll deliver consistent and measurable growth of your business.  

Content marketing is not a race, it’s a marathon. And it’s always better to run a marathon with the help of ninjas from Nunchuck Marketing. 

To see how content marketing can help your brand, get a free content audit. No strings attached.

SUBSCRIBE